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To determine whether dogs prefer a specific brand of dog food to that of a
competitor, market researchers are working with a local dog shelter to
randomly select dogs for participation in a study. All randomly selected dogs
are put into a large room with two bowls of food - one with their brand and
another with the competitor's brand. The first two dogs immediately go for the
dog food containing their ingredient, so the researchers stop the experiment,
concluding this is enough evidence that their product will sell the most. Is this
a good experiment and conclusion? State reasons for your explanation, and
what you would do differently.




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