Answer:
Reactively, Proactively.
Explanation:
The above statement deals computing forces companies dealings with customers. Generally, in real-life dealings, we cannot afford to have a choice between Proactive and Reactive approaches. Proactive approach is generally more effective in terms of avoiding /reducing loss of life and property etc. however, it depends on the situation, time available to take action and resource availability. I have seen that even in the case of worst natural disasters like cyclones , proactive approach by civic authorities ,on the basis of limited scientific forecast inputs available, helped in averting major damages.
However, if there is a sudden accident, we have no other choice but to react on the spot. In some situations, like disasters ( man-made or natural) , a combination of proactive and reactive approaches can be more effective.
Social computing forces companies to deal with customers reactively as opposed to proactively.
Social computing can basically be described as the use of the computer for social and business purposes.
Social computing gives the employees in a business organization the ability to connect better and more easily with themselves and their customers, as well as the organization.
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