Question

Novamalt Inc., a manufacturer of health drinks, plans to introduce its new range of woman health drinks into the market. It involves a specialized marketing research firm to forecast the sales of this product. The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts. Which of the following information bases is being used by the research firm in this scenario?A) what people sayB) what people doC) what people have doneD) what people will do
E) what people speculate

Answer 1

Answer:

The correct answer is the option C: what people have done.

Explanation:

To begin with, in order to accomplish that type of analyzes the researcher will need to carefully investigate about what the people have done in the past regarding the subject of interest such as, purchase behavior and post purchase behavior as well.  Therefore that, in that order, the most important information to gather is the one that clarifies what the people have done in the past so in that way the researcher will be able to understand them better.