Question

36) The four-level PSSP hierarchy of needs includes A) psychological needs, safety needs, social needs, and personal needs. B) physiological needs, safety needs, personal needs, and social needs. C) psychological needs, financial needs, social needs, and personal needs. D) physiological needs, psychological needs, social needs, and financial needs. E) physiological needs, psychological needs, safety needs, and personal needs.

Answer 1

Answer:

B) physiological needs, safety needs, personal needs, and social needs.

Explanation:

The PSSP hıerarchy of needs is marketing theory developed by Maslow Abraham inorder to explain the needs of the consumers in the market.

Example is the case of a car manufacturer that will produce a cost effective car for a young family when compared to other consumer that would need a luxury car as a status symbol.

Answer 2

The four-level PSSP hierarchy of needs includes physiological needs, safety needs, personal needs, and social needs.

What is a four-level PSSP hierarchy of needs?

The PSSP hıerarchy of needs is the part of marketing theory that was brought up by Maslow Abraham. The theory has focused on the need satisfaction of the consumers in the market through fulfilling their lower needs first before moving to the higher needs of the customers.

• Physiological needs are the basic needs of food and clothes of the customers.

• Safety needs are security needs that should be satisfied through health and insurance services.

• Personal needs involve the lifestyle and interest needs of the customers.

• Social needs require the belongingness and acceptance needs of the customers.

Learn more about need hierarchy here:

https://brainly.com/question/1785981