KookiCle7ma
contestada

1. The owner of Billy Joe's BBQ is looking at his advertising, sales promotion, & publicity programs. He is reviewing the company's ______ mix.. A) marketing. B) consumer information. C) publicity. D) promotional 2. George is scanning new business listings looking for new customers. George is involved in the _______ step in the personal selling process. A) qualifying. B) presenting. C) prospecting. D) approaching

Respuesta :

Erudite1
The correct options are as follows:
1. He is reviewing the company's PROMOTIONAL mix.
The correct option is D.
Promotional mix refers to a specific combination of promotional strategy that is used for a product in order to increase awareness about the product and in order to boost sales.Element of promotional mix include:print broadcasting, direct marketing, personal selling, etc. 
2. George is involved in the PROSPECTING step in the personal selling process.
The personal selling process is made up of seven steps, which are: prospecting, pre-approach, approach, presentation, overcoming objection, closing the sale and follow up and maintenance.
Prospecting is the first step in the process and in this step, the marketers looks for new customers, whom they can sell their products to. This is sometimes done by getting names from data sources such as newspapers and other relevant data bases.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
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