Answer:
Intergrated marketing communications.
Explanation:
Integrated marketing communications approach is used to market a particular product among a specific group of potential customers. In this marketing approach an organisation utilizes different communication channels such as direct mail, social media to reach the customers. This is done to create an awareness of the product.
In Integrated marketing communications there is a reduced cost of marketing, this strategy helps the organisation to increase their sales and maximise profit, it also creates a stronger relationship with the customers.
Answer:
integrated marketing communications
Explanation:
Base on the scenario been described in the question, the term that best explains the question is integrated marking communication
Integrated Marketing Communications, or in short IMC, refers to integrating all the promotional tools, so that they work together in peace or harmony. Promotion is one of the Ps in the marketing term. Promotions has its own term of communications tools.
