Question

Bryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is:_______.

A. overrated.

B. ineffective.

C. expensive.

D. simple.

E. easy.

Answer 1

Answer:

The answer is C. expensive

Explanation:

An integrated marketing communication (IMC) is an approach to brand communication where the different modes work together to create a seamless experience for the customer.