Question

The core competency of MotorCraft Inc. is its fuel-efficient engine found in its cars. These engines are developed and built in-house. The company realizes that there is a new market opportunity to diversify. Thus, it produces the car engines on a large scale and sells them to other automobile companies. In this scenario, MotorCraft is:

A. leveraging existing core competencies to target the chasm between the early adopter and early majority market segment.B. redeploying and recombining existing core competencies to compete in future markets.C. building new core competencies to create and compete in future markets.D. building new core competencies to protect and extend current market position.

Answer 1

Answer: B. redeploying and recombining existing core competencies to compete in future

Explanation: Motor craft inc core competence is in fuel efficient engine but realizing that there is a new market opportunity to diversify, it then "redeployed and recombined existing core competencies to compete in future". By producing car engines in large scale and selling it to other automobile companies.