Please see the complete question below.
"You never get a second chance to make a good first impression," captures the importance of the __________ step in the selling process.
(A) approach
(B) qualifying
(C) prospecting
(D) introduction
Answer:
The answer is approach (Option A)
Explanation:
The approach step is a vital step in the selling process in which a salesperson makes a call to, or visit a prospective customer for the first time. In other words, it is the step in which the sales person establishes a rapport with the prospective customer.
Thus, it is important that the salesperson makes a good first impression by presenting himself/herself in a professional manner, exhibit credibility as well as all other qualities need to start a good relationship with the prospective customer because first impression lasts long.
