Question

A consumer household cleaning products company, the Klean Kompany, has multiple products. Each is labeled with the Klean Kompany name, including Klean Kompany Disinfecting Wipes, Klean Kompany Kitchen Shine, and Klean Kompany Toilet Bowl Scrub.. Which branding strategy is Klean Kompany using to build its brand

Answer 1

Answer:

The correct answer is umbrella branding strategy.

Explanation:

This type of strategy determines the point at which a company takes advantage of the prestige or recognition of a brand in order to make the public feel the sense of assimilating that the new proposal will be as effective as the previous one. Buyers are driven by emotions and experiences, which means that to ensure success in this type of strategy, you need to maintain a high and sustained level of satisfaction.