After her college's football team wins the national championship, Liz starts yelling out "We won, we won" at the party she is attending. Her friends all join in, and soon they start changing "We're number one! We're number one!" The enthusiastic fans seemingly fail to realize that they did not actually accomplish anything except watching others win a game. This increase in self-esteem that occurs by associating with others who succeed is called:

a. downward social comparison.
b. self-handicapping.
c. sandbagging.
d. basking in reflected glory.

Basking in reflected glory refers to the self-serving mentality through which an person compares himself with established accomplished others, just so the achievement of the participant becomes the person own achievement. Association with the performance of someone else is sufficient to improve self-glory.

Basking in mirrored pride is one of the many strategies for handling indirect effect. As people participate in print management, they emphasise those characteristics that they believe can give their viewer the best impersonation.