The fishing lures produced by Fun Lite Corporation are unique in that they are handcrafted. Advertising by the company emphasizes the point that how its lures, unlike others, are all handcrafted. This feature is the company's:
The reason is that the competitve advantage gives the firm an undue advantage over the rival companies due to its uniqueness of product which is not matchable for the time being. This helps in generating higher sales and higher demand of product which results in winning the market with very high speed.
