Question

In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to:_________
a) discourage news coverage of the event.
b) deny that the event occurred.
c) facilitate news coverage of the event.
d) hire a public relations firm.
e) refrain from publicity that reports the event.

Answer 1

Answer: a) discourage news coverage of the event.

Explanation:

Act quickly in extreme situations. By discouraging news coverage of the event, Let your customers know that you are aware of the present situation and you are doing everything possible to resolve the issue as soon as possible.

You can also talk to publishers to remove negative content. Do not censor bloggers as this would raise red flags, which would make matters worse. Instead, try and see reasons with them why publishing such slanderous and unfounded comments are not healthy for your business.