Question

Gloria's research team is looking into how effective their new "Community Clean-Up" ad campaign might be. In doing so, they are using Potter's Box to think through the ethics of the campaign and rationalize their decisions. What stage are they in if they are now considering whether the images used in their campaign will effectively deter littering in the inner city neighborhoods of Boston?

a. Quadrant 3
b. Quadrant 4
c. Quadrant 1
d. Quadrant 2

Answer 1

Answer:

A) Quadrant 3

Explanation:

The four quadrants in Potter's box are:

1. Quadrant 1 ⇒ Definition: you summarize the current situation.
2. Quadrant 2 ⇒ Values: what values make this situation better or worse.
3. Quadrant 3 ⇒ Principles: what ethical or moral principle applies to this situation.
4. Quadrant 4 ⇒ Loyalties: the decision makers (neighbors) are loyal to whom or what.

In quadrant 3 you can evaluate if your actions and images actually mean something to the neighbors and can make them change their behavior, i.e. reduce littering. At this stage you are evaluating what ethical or moral principle you should apply and depending on that, you should select your mages and message.