Joos-Up is an old food products company that produces fruit juices, jellies, jams, and other such products. It has recently decided to move into the electrical and power fixtures manufacturing sector.
In the context of strategy formulation, what does Joos-Up's move illustrate?

Joos-Up is an old food products company that produces fruit juices, jellies, jams, and other such products. It has recently decided to move into the electrical and power fixtures manufacturing sector.

In the context of strategy formulation, unrelated diversification is the best move that illustrate Joos-Up's move.Unrelated diversification occurs when a business expands by adding new, or unrelated, product to penetrates new markets which helps to increased efficiency in cash management and in allocation of investment capital and the capability to call on profitable, lown growth businesses to provide the cash flow for high-growth businesses that require significant infusions of cash.

Joos-Up is an old food products company that produces fruit juices, jellies, jams, and other such products. It has recently decided to move into the electrical and power fixtures manufacturing sector. In the context of strategy formulation, what does Joos-Up's move illustrate?

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Joos-Up is an old food products company that produces fruit juices, jellies, jams, and other such products. It has recently decided to move into the electrical and power fixtures manufacturing sector.
In the context of strategy formulation, what does Joos-Up's move illustrate?