Question

In a(n) __________ test, the test ad is placed in a collection with several other ads and stories, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.
a. pretest
b. range test
c. group test
d. portfolio test
e. assortment test.

Answer 1

Answer:

The correct answer is letter "D": portfolio test.

Explanation:

A portfolio test is a collection of prospective advertisements a company gathers to have consumers rate them as "informative" or "non-informative", for instance. This activity is carried out during the pretest phase of advertisement in an attempt to determine which promotion campaign is likely to have more success after being released. There are other forms of pretesting advertisements such as the jury test, and the theater test.