Question

Caroline Perfumes is a premium, exotic women's fragrance company. The manufacturers of Caroline Perfumes
want to establish its products as specialty products. In this case, which of the following would be an objective of the
manufacturers of Caroline Perfumes?
a. To employ mass advertising strategies
b. To increase the distribution network
c. To focus on establishing a brand name
d. To decrease the prices of the products

Answer 1

Answer:

c. To focus on establishing a brand name

Explanation:

Specialty products are products that people want to buy because they are unique and are from a certain brand they prefer. According to this, the answer is that in this case, the objective of the  manufacturers of Caroline Perfumes would be to focus on establishing a brand name because that would create customers' loyalty and they would be willing to make an effort to buy the product.