Which of the following is an ethical method of gathering competitive intelligence?

A.
Searching a competitor's dump site for data that has been thrown out

B.
Identifying yourself and asking former customers about the competitor's service

C.
Hiring a person to go on a job interview to get information

D.
Posing as a customer interested in a product from a competitor's shop

Respuesta :

The answer is B and I did the test and I got it right

An ethical method of gathering competitive intelligence is by identifying yourself and asking former customers about the competitors service.

Option b is correct. Competitive intelligence can be described also as corporate intelligence. It is the type of business intelligence whereby one is able to gather and analyze information that is based on their rivals, their consumers etc.

The reason why this is done is for the business to be at a competitive advantage against the rival.

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