Bobs appliances sells and services household appliances such as washing machines, dish washers, ranges, and refrigerators. over the years, the company has developed a good reputation for the quality of its customer services , and many local builders patronize the store. Recently, other national retailers including best buy, lowe's, and costco, have begun to offer appliances for sale. to attract more customers, however, these stores also carry a complete range of consumers electronics products televisions, stereos, and computers, Bob lange, the owner of bob's appliances has decided that if is to stay in business , he must widen his product range and complete directly with the chains .
lange decides to build a 20,000 square-foot store and services centre ,and he is now hiring new employees to sell and service the new line of consumer electronics because of his company increase size , Lange is not sure of the best way to organize the employees currently, he uses a functional structure , employees are divided into sales purchasing and accounting, and repair. Bob is wondering whether selling and servicing consumers electronics is so different from selling and servicing appliances that he should move move to a product structure ( see the figure) and create separate sets of functions for each of his two lines of bussiness
