A marketing professor wanted to do everything possible to ensure that her students understood her lectures. Accordingly, she used examples of marketing activities with which most students were familiar. For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers. The examples used by the professor were her attempt to ________ her message to encourage better understanding on the part of her students. Multiple Choice create common ground for effectively decode back translate create noise in develop a mutually shared field of experience with

The marketing professor wanted to do everything possible to ensure that her students understood her lectures. Accordingly, she used examples of marketing activities with which most students had recent experience. For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers. The examples used by the professor were her attempt to EFFECTIVELY ENCODE her message so as to encourage understanding on the part of her students

Explanation:

The encoding of a message is the production of the message. It is a system of coded meanings, and in order to create that, the sender needs to understand how the world is comprehensible to the members of the audience.
Effective encoding techniques mean to clear working memory and to move information into long-term memory.
In cognitive psychology, the latter process is called encoding the information, and techniques that promote effective encoding are important to multimedia instructional design.
Encoding means the creation of a messages. On the other hand decoding means listener or audience of encoded message.
The decoding of a message is how an audience member is able to understand, and interpret the message.
The four primary types of encoding are visual, acoustic, elaborative, and semantic.