Which of the following best describes the purpose of market research? A. To provide consumers with quality information. B. To help producers make more money. C. To make production more efficient. D. To measure the overall health of the economy.

Respuesta :

Answer:

The correct answer is letter "B": To help producers make more money.

Explanation:

Market research is conducted to analyze consumer patterns so companies can spot opportunities and threats. The rapidly changing global environment firms face nowadays pushes them to conduct market studies constantly to verify if the market is changing and, if so, to keep up to its pace or attempt to be ahead of it.

All those efforts are driven with the ultimate purpose of keeping companies' income steady or to increase them, if possible.

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