The NGO decided to give out brochures to the villagers about how they can protect themselves from water borne diseases. Since the NGO team was not sure about the literacy rate of the villagers, they decided to do a test run. They selected representatives, gave out a draft of the brochure, and asked the villagers to interpret the message in it. What qualitative research technique did the NGO adapt and how does it help?

A. Focus groups; to identify the range of attitude of the audience
B. Copy testing; to understand the education level of the audience
C. Interviews; to give the NGO exposure to the thought about their messages
D. Content analysis; to measure the amount and nature of media coverage

Based on the scenario being described within the question it can be said that NGO has adapted the research technique of Copy Testing, in order to understand the education level of the audience. This technique field of research that focuses on determines an advertisement's effectiveness based on consumer responses, feedback, and behavior.

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yahayadanjuma55 yahayadanjuma55 · Answer 2 · 2020-04-02T12:30:19+02:00

Answer:

B. Copy testing; to understand the education level of the audience

Explanation:

The NGO after giving the villagers brochures so that they will be able learn were not sure of the literacy level of the villagers on how they can better protect them self from the water borne disease. After giving out the materials for learning, they went ahead to head to ask them to interpret it to know if the understand the materials giving to them. By so doing, the qualitative research technique the NGO adapt is copy testing, it help them to know if the villagers understand the draft of the brochure.