Question

One of the earliest, largest, and most famous examples of vertical integration was the Carnegie Steel Company. The company controlled not only the mills where the steel was manufactured but also the mines where the iron ore was extracted, the coal mines that supplied the coal, the ships that transported the iron ore, and the railroads that transported the coal to the factory. Carnegie Steel had a(n) _____ channel relationship.

Answer 1

Answer: Carnegie Steel had a(n) Integrated channel relationship.

Explanation:

Carnegie Steel Company has an integrated marketing channel. As the company  is involved in vertical integration the company is in the same line of business from acquiring raw materials to making it into finished goods.

So there is a better bonding between the channels of the business. It makes it cost beneficial and ease of operations for Carnegie. The company also has advantage of maintaining the time of stock delivery. This business has connected chain of entities internally and externally.