Question

A company's environment consists of both a microenvironment and a macroenvironment — forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company.

Classify six environmental factors as an aspect of either the microenvironment or the macroenvironment.

Answer 1

Answer:

Macro-environment:

• Media: The low positioning of the Colorado School framework is getting a great deal of inclusion in predominant press and online life  
• GenX: GenX's posterity are starting to enter auxiliary schools. This age requests a tech-rich encounter for it's youngsters  
• Monetary Downturn: As the economy eases back, less families can bear to send their children to tuition based school, bringing about expanded government funded school enlistments  

Micro-environment:

• Bring your own tech More schools are urging their understudies to cell phones and tablets to class which permits students to discover data online instead of in reading material.  
• Finance Department: Financial investigators propose that a 10% cut in costs is vital one year from now to expand Gerfachs return on deals  
• Contenders: Gerfach faces expanding rivalry from firms that produce digital books as it were

Answer 2

Answer:

The micro-environment includes the factors in the immediate area of operation affecting its performance and decision making freedom such as:

1. Competitors
2. Customers
3. Suppliers
4. Public
5. Marketing Intermediaries
6. Workers and Their Union

The Macro-environment forces outside of marketing that affect a marketing manager's decision making include

1. Demographic,
2. Economic,
3. Political,
4. Ecological,
5. Socio-Cultural, and
6. Technological forces