Answer:
b. one-brand-name strategy
Explanation:
Based on the scenario being described it can be said that the strategy adopted by Tulips Nation is an example of a one-brand-name strategy. This is a strategy which focuses mainly on aiming each one of the company's brands exclusively towards a specific market segment, and managed completely individually from the other brands. Such as Tulips Nation is doing by retaining it's brand name regardless of the market that it is in, thus managing it as it's own unique brand.
Answer:
One-brand-name strategy
Explanation:
For us to know the answer, let's define one-brand-name. One-brand-name or single-brand is a strategic method a company uses to aim each of it brands directly on a specific part of market. Every brand has its own identity, it is also been handle individually and clearly different from other company's brands. They are product brands or mono brands as they are called in brand lingo. Seeing how Tulip's nation are trying to retained their name after making plans to sells their product worldwide, they can be said to plan on using the one-brand-name strategy.
