Answer: Brand extension
Explanation: Brand extension is a long term, forward-looking strategy overarching plan with the basic goal of attaining a sustainable attribute that allows an organization to outperform its competitors in which a company marketing a commodity with a well-developed portrayal utilizes the same trademark or brand name in a distinct commodity classification.
In this case, Haley Davidson used this strategy to promote and influence the perceived social value of the brand name which is well known.
