contestada

Caribou Coffee Company Inc. operates coffeehouses primarily in the United States. The company wants to launch a new brand of specialty coffee and it has created a few hypothetical combinations. The company wants to select one of the combinations after obtaining customer opinions. Suggest or design an experiment that will guide in the final selection.

Respuesta :

Answer: the company can use conjoint Analysis

Explanation: because conjoint analysis is a method of deriving utility values that consumers attach to different types of product attributes

ACCESS MORE
EDU ACCESS
Universidad de Mexico