Answer: it would be performing a(n) * external analysis.
Explanation:
External analysis is the analysis performed by the organisations to understand their business environment in which they carry out the business activities. This analysis helps to identify the threats and opportunities that the business have in the market.
The threats can be competition, new entrants, factors affecting their demand, any government regulation for cosmetics etc. Opportunities can be to expand business, invest in new business etc. By understanding the external environment the business will be able to be well prepared to face them.
