Question

Jackson is conducting interviews to identify patterns in consumer decision making for high-involvement products. Which type of interview should he use if he needs a high degree of comparability among responses, no question variability, and to maintain his own neutrality during the interviews?


a. Unstructured
b. Structured
c. Semistructured
d. Closed-ended
e. Briefing

Answer 1

Answer:

b. Structured

Explanation:

A structured interview is a quantitative research method in which the questions contained there in are planned and predetermined.

This type of interview is employed as it eliminates any form of bias that might arise as a result of variability in questions being asked the candidates, by so doing the appropriate data can be gotten.