Answer: 4. unrealistic performance goals.
Explanation:
Unipeg Corporation has a standardized performance target across the globe which is high enough on its own without having to account for environmental constraints.
This is very unrealistic because different environments have different constraints that can either increase or decrease sales.
Say for instance Unipeg is engaged in the sale of trendy women clothing including mini skirts, sleeveless tops, crop tops etc but has a presence in Iran or Saudi Arabia. The sales there cannot be expected to match up to sales in Japan or Brazil for instance and to expect such is unrealistic.
Penalizing the Employees for these shortfalls has led to them falsifying data and that is down to the unrealistic nature of Unipeg's designs.