People are willing to pay a higher price if they believe that supplies are ?
![People are willing to pay a higher price if they believe that supplies are class=](https://us-static.z-dn.net/files/db1/c19ba650f747d19eafad6e6b84a9587d.png)
C. limited
People are willing to pay a higher price if they believe supplies are limited.
For example, just look at grocery stores right now with the Coronavirus epidemic spreading.