Answer:
Marketing the same product to a huge customer base without any customization is referred to as mass marketing.
Explanation:
Mass marketing is a marketing strategy in which firms tend to ignore the market segmentation or market differentiation strategy and indulge in dealing with the entire market with just one strategy or offer. They let go of the differences between them or specific characteristic and put them all under the same bus.
Their goal is to reach the largest number of people. It also proves to be cost effective for some brands.
