Answer:
business intellingence (BI) and business analytics (BA)
Explanation:
Business intelligence is aetgof that is focused on the present profitability of the business. It uses past data to better improve current processes aimed at meeting the firm's present needs.
Business analytics on the other hand is the use of past data to predict future action that will best enable a firm meet its business objectives.
Therefore business intelligence and business analytics involves integrating the information streams produced by a firm into a single, coherent enterprise-wide set of data, and then using modeling, statistical analysis tools, and data mining tools to make sense out of all these data so that managers can make better decisions and better plans.
