Question

In a(n) ________ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members. Group of answer choices direct contractual vertical horizontal corporate vertical administered vertical

Answer 1

Answer:

Administered vertical

Explanation:

In an administered vertical marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members.

Administered Vertical Marketing System is a coordinated distribution channel in which the flow of the products from the production to the end point is controlled by one member. The authority of that member is defined by the size of the channel system instead of contractual ties.