Question

Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process.

Answer 1

Answer: B. Evaluation of alternatives

Explanation: because he had more than one options or choice to make concerning what to buy.

Answer 2

Answer:

Evaluation of alternatives

Explanation:

Evaluation of alternatives is known to be a stage in the process of buyer decision whereby the consumer makes use of the information gathered during the information search in evaluating different alternatives brands present in the products category.

In this case, though,Robert has not reach a conclusion on the particular system he wants to buy, but he has narrowed it down to three based on the information he has gathered, this strictly shows that he is in an evaluation of alternatives stage of the buyer decision process.