Question

Firms that have strong positive relationships with suppliers and customers are said to have __________, an essential ingredient to creating value. a. social capital b. customer value c. effective marketing d. an attractive industry

Answer 1

Answer:

The correct answer is letter "A": social capital.

Explanation:

Social capital refers to the ability to operate because society has agreed to a system of order, conduct and law. These elements facilitate an economic environment that allows the business to operate. Firms themselves can generate social capital by maintaining good relationships with the components that contribute to them in handling business such as suppliers, manufacturers, distributors, and retailers.