When Red Bull was first being introduced into the United States, the company would hand out free samples of its product at extreme sports events (e.g., skateboarding, wakeboarding and mountain biking competitions). Red Bull's objective was to create __ surrounding its product.

Question

19-03-2020
Business

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When Red Bull was first being introduced into the United States, the company would hand out free samples of its product at extreme sports events (e.g., skateboarding, wakeboarding and mountain biking competitions). Red Bull's objective was to create __ surrounding its product.

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tutorAnne tutorAnne · Answer 1 · 2020-03-24T03:11:11+01:00

Answer:Bull's objective was to create BUZZsurrounding its product.

Explanation:To create Buzz around a product is to get people talking about your brand or service in a positive way . This makes them engage and very curious to know more about your services or brand.

For example Red bull got people emotionally and personally involved with Thier brands by providing free samples of its skateboards, thereby creating a buzz about Thier brand.

This indirectly or directly educated it's customers on how the benefits of the product could help them.

It is therefore necessary for entrepreneurs to come up with new, innovative ideas that can help register Thier brands in the hearts of its customer so as not to make Thier innovation or brands go to waste.