Question

Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing

Answer 1

Answer: The correct answer is "differentiated".

Explanation: This approach is called differentiated marketing since the firm deals with studying each segment, that is, tourism, defense and commerce, and identifying their needs to make individual offers to each segment instead of making general offers for all segments equally.