Question

Computer World sells laptops separately from accessory products like docking stations, anti-virus software, and external hard drives. This is referred to as ________ pricing. Group of answer choices market-penetration product bundle product line by-product optional-product

Answer 1

Answer:

This is referred to as product line pricing.

Explanation:

Product line is defined as the range of similar products that a company releases. They mostly have similar pricing and are mostly related to one branch.

In the above scenario, Computer world has priced their products according to the product line and not as bundle pricing. Where bundle pricing would be to pair complimentary products together and price them as one.

I hope the answer is helpful.

Thanks for asking.