Question

Many years ago, Honda's Accord and Ford's Taurus were the two top-selling cars in the United States. As the year was coming to an end, Ford cut the price of the Taurus, hoping to outsell the Accord and allow Ford to claim that "Taurus is the best-selling car in America." Ford was using a ________ pricing strategy.

Answer 1

Answer:

Sales Orientation Pricing Strategy

Explanation:

The reason is that Ford wants to win the title of best selling car in America which will help the company to further boost its sales because the title won will help them in persuading the customer that the product is reliable and one of the most trusted product in America so they must buy the product. Such type of persuading strategies are also referred to as Sales Orientation pricing strategy.