Question

A new trend in marketing is the use of opinion leaders to seek out trendsetters and subtly push them into talking up a specific brand to their friends and admirers. The term for this is ________ marketing.

Answer 1

Answer:

The correct answer is letter "B": buzz.

Explanation:

Buzz marketing is a technique that pretends to promote a good or service by having recognized individuals to spread the word about the products. Those individuals make reviews on the goods or services and give their opinions about their experiences interacting with the product. Buzz marketing attempts to make viral a product by mouth-to-mouth advertising.