Question

A product modification differs from a line extension in that _______. a. the original product does not remain in the line b. it changes the sensory appeal of a product by altering its taste, texture, sound, smell, or appearance c. the original product remains in the line d. it changes the product's dependability and durability

Answer 1

Answer:

A line extension is the development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs. On the other hand, a product modification involves changing one or more characteristics of a product.