PEST analysis involves the analysis of economic , political, legal, technological and cultural events and trends that may affect the future of the organization and its marketing efforts.
Explanation:
PEST analysis is the simple as well as mostly used tool that helps in analyzing economic,technological, political,socio-cultural changes in the business environment. There are various advantages of PEST analysis that is, it helps in proper understanding of the business, it helps in dealing with various threats, It is also a cost effective analysis. This analysis helps in determining the performance of the business during long- term.
