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A senior manager who analyzes internal and external information to analyze marketing campaigns and their affect on customer buying habits is using which type of application? a. Online analytical processing (OLAP) b. Geographic information systems (GIS) c. Enterprise resource planning (ERP) d. Decision support systems (DSS)

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abdullahfarooqi

Answer:

a. Online analytical processing (OLAP)

Explanation:

A senior manager who analyzes internal and external information to analyze marketing campaigns and their affect on customer buying habits is using  Online analytical processing (OLAP) type of application

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