FALSE- Actual price level and expected price level should be at par.
Explanation:
Reasons why Actual price level and Expected price level should be somewhat equal are :-
1. Long term Profitability - As the business is assumed to go for long it is it beneficial to have the actual and expected prices to be the same.
2. Decrease Complexity - More the simple organisational structure of pricing , better the organisational growth would be.
3. Transparency - The business should have a clear pricing strategy by having the same actual and expected price.