Question

Which element of the promotional mix uses a planned recording, analysis, and tracking of customer data to establish a relationship between the business and customers? A. promotion B. direct marketing C. public relations D. advertising

Answer 1

C. Public Relations

Explanation:

PR is the method that is used by the organisation to that helps :-

1.  To identify potential clients- Data analysis helps the customer to have optimum customers that would generate good profit to them.

2. Need Recognition- PR helps the business to understand the customers demand and an supply accordingly

3. Helps in Expansion - Good public relation helps the business to grow Vertically or Horizontally

4. Customer is god- Which means PR known as the supremo as no company would work without good Public Relations.

Answer 2

Answer:

B. direct marketing

Explanation:

Direct marketing is the planned recording, analysis, and tracking of customer data to establish a relationship between the business offerings and the end customers.