Answer:
The answer is B. They must appeal to several different groups.
Explanation:
Most countries comprise of several different groups- groups that differ in culture, religion, ideaologies, values with each having different opinions and diverse ways of looking at issues.
A President, is not just the face of the country, the president should also be seen as protecting and having everyone's interest to the best of their ability.
The most challenging is to ensure that through words and actions, the leadership must not be seen as favouring one group over another and must try to appeal to all groups in the most diplomatic manner.