Home Depot likely practiced geographic segmentation to help them identify when to utilize media at the times when their customers are most apt to be considering outdoor living purchases.
Explanation:
Geographic segmentation is a marketing strategy used by the companies when they intend to serve customers in a specific area, or when the targeted audience has distinct preferences depending on where they are based. It comprises grouping prospective customers by region, country, state or city. They can even be grouped based on the neighborhood. Seasonal products often are advertised to geographic segments based on the climate, as in this case is done with patio furniture.
