Question

In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

A) attribute listing

B) mind mapping

C) morphological analysis

D) lateral analysis

E) reverse analysis

Answer 1

Answer:

The correct answer is letter "C": morphological analysis.

Explanation:

Morphological analysis is a mathematical approach consisting of solving problems using all variables possible which are to be combined and analyzed. When it comes to business, morphological analysis is helpful to outline several possible outcomes given a product so after combining those variables the best result can be selected. Often, more than one result is chosen to increase the diversity of products from where consumers can select.