Answer:
Increasing total sales by targeting more customers
Explanation:
When a company has a product that can satisfy various segments of customers, they will target as many customers as possible.
This will increase the number of sales that the company makes and in turn will increase revenue.
Targeting a wider customer base is the strategy being used by In-N-Out Burger. They decided to target both the college student community and the artisan build-your-own burger segment.
This startegy can however be more expensive if different advertisements are required to target different segments. Promotion expense will increase.
